Consultancy Commissioned Pilot
Engagement: Prostate Cancer Awareness PSA Partnership
Period: September 2026
LIB Healthline partnered with Liberian content creator Gablah Brownell (CaneJuice Papi) to co-produce a culturally grounded, 60-second public service announcement targeting prostate cancer awareness. The campaign tackles common health myths and stigma using warm, accessible humor to encourage early screening via simple PSA blood tests among Liberian men. LIB Healthline provided technical health leadership by framing accurate clinical messaging, managing myth-versus-fact content, and conducting expert review of the script and final video. This project highlights LIB Healthline’s commitment to pairing creative storytelling with clinical precision to drive community health literacy and early detection.
Client: Liberia Cancer Resource Initiative (LCRI)
Engagement: Pro Bono Technical Assistance & Organizational Strengthening
Period: January–June 2023
Sector: Cancer Care | Health Systems Strengthening | Nonprofit Capacity Building
When LIB Healthline began supporting LCRI in January 2023, the organization was working to strengthen its readiness to manage a major breast and cervical cancer initiative in Liberia ($100,000 valued Zeta Phi Beta Sorority, Inc. sponsored project)
An initial assessment identified several organizational gaps, including:
Limited standard operating procedures and organizational systems
No dedicated organizational point of contact or office structure
Limited professional communications and media engagement
Lack of formalized reporting and tracking systems
Limited dedicated staffing capacity
Gaps in patient tracking and follow-up processes
LIB Healthline provided six months of pro bono technical assistance designed to strengthen LCRI's organizational and programmatic readiness.
Key areas of support included:
Organizational Assessment
Conducted a comprehensive needs assessment to identify operational and programmatic gaps
Developed recommendations to strengthen organizational infrastructure and readiness
Digital & Communications Infrastructure
Supported development of an organizational website
Incorporated video-recorded patient testimonials to strengthen patient-centered communications
Established a dedicated patient communication email account
Program Management Systems
Developed a job description and terms of reference for a Project Coordinator
Developed a beneficiary tracking system to support accurate patient follow-up
Established mechanisms for documenting and monitoring patient engagement
Program Coordination
Initiated biweekly team check-ins to improve communication, alignment, and accountability
Provided ongoing technical guidance to support program development and implementation
Through this engagement, LIB Healthline helped LCRI establish foundational systems for organizational governance, patient tracking, communications, staffing, and program coordination.
The technical assistance was provided as part of efforts to strengthen LCRI's readiness to participate in a $100,000 breast and cervical cancer initiative in Liberia, including potential designation as a lead project manager.
Technical Assistance | Organizational Development | Program Management | Cancer Program Readiness
LIB Healthline believes that strong health programs require strong organizational infrastructure. Our work with LCRI demonstrates our approach to identifying operational gaps and building practical systems that enable local organizations to deliver, document, and sustain impact.
Client: Wellness Partners Medical Center
Engagement: Project Management & Healthcare Administration
Period: June-August 2026
Focus: Hospital Operations • Service Expansion • Implementation Readiness
LIB Healthline served as the Project Manager and healthcare administration integration lead for Wellness Partners Medical Center's Med-Surg Expansion Project, coordinating clinical, operational, infrastructure, financial, procurement, quality, and governance workstreams to support service launch and Phase 2 expansion.
We supported:
Integrated Med-Surg implementation and readiness planning
Cross-functional stakeholder coordination
Staffing, recruitment & training readiness
Equipment, supplies & procurement tracking
Space, infrastructure & patient-flow planning
SOP, workflow & documentation framework
Quality, safety & infection prevention planning
Risk, decision & bottleneck management
Phase 1 and Phase 2 implementation planning
Med-Surg Operations Manual development
Result: Established a coordinated implementation framework connecting clinical and administrative workstreams to support Med-Surg launch readiness, operational governance, and subsequent service expansion.
Engagement: Project Management & Healthcare Administration
Focus: Hospital Operations • Service Expansion • Implementation Readiness • Quality & Safety
Client: Tigerlily Foundation
Engagement: Global Advocacy & Culturally Adapted Health Education Initiative
Period: April–June 2024
Sector: Breast Cancer Education | Health Literacy | Digital & Radio Media Production
Breast cancer education and advocacy resources often lack local cultural framing, tailored health literacy adjustments, and accessible multi-channel media distribution needed to effectively reach patients and clinical communities in Liberia.
Key challenges included:
Need for culturally adapted clinical and patient-facing educational toolkits
Limited locally produced media content featuring local leadership and clinical partners
Barriers to digital content reach in settings with varying internet accessibility
Absence of systematic metrics collection to track educational material distribution and video engagement
LIB Healthline partnered with the Tigerlily Foundation under an independent contractor agreement to adapt global breast cancer advocacy materials, produce localized media content, and track community health metrics.
Key areas of support included:
Health Education & Toolkit Adaptation
Modified four foundational health toolkits to align with local health literacy needs and cultural context in Liberia.
Reviewed and provided expert feedback on ANGEL training videos, guiding graphic and messaging adjustments for optimal community resonance.
Multimedia Production & Community Outreach
Facilitated end-to-end video production for "Breathe TV" sessions in Liberia in collaboration with local clinic partners and leadership.
Scripted, produced, and narrated localized radio broadcast sessions to extend reach across traditional media channels.
Integrated co-branding across all printed and digital materials to reinforce trusted local-global partnership.
Data Collection & Reach Monitoring
Managed distribution of video assets across digital channels (YouTube, Facebook, WhatsApp) and direct offline clinical screenings using pre-loaded USB drives.
Established metrics tracking for patient demographics (age, diagnostic stage, location), educational material distribution numbers, and video completion rates/surveys.
Through this engagement, LIB Healthline expanded the localized reach of breast cancer education in Liberia by bridging global advocacy content with on-the-ground media and clinical integration.
CLICK HERE for the playlist
Key outcomes included:
Successful localization and printing of four modified health toolkits.
Delivery of culturally adapted video and radio media for broadcast across clinical and public channels.
Establishment of a metrics collection system to monitor patient engagement and material reach.
Global Advocacy | Media Production | Health Literacy Adaptation | Monitoring & Data Collection
LIB Healthline bridges global healthcare standards with local impact. Our collaboration with the Tigerlily Foundation demonstrates our ability to adapt health education resources, produce culturally relevant media, and track engagement to elevate community health awareness.